I-Easyrewardz, umhlinzeki we-CRM esekelwe efwini kanye namapulatifomu okuthembeka, uye wabambisana noLoyyal, iphayona ezixazululweni ze-blockchain zezinhlelo zokuthembeka e-UAE. Lokhu kusebenzisana kuzothuthukisa uhlelo lokuthembeka ngokunikeza amathuba amasha okuguqulwa kwamaphuzu.
Ubambiswano luzosebenzisa ipulatifomu ye-Xpand Point kaLoyyal emkhakheni webhange kanye nomshuwalense waseNdiya, ukuyihlanganisa nohlelo lokuphathwa kokuthembeka lwe-Easyrewardz. Amakhasimende asebhange azokwazi ukusebenzisa amaphuzu abo kuzo zonke izigaba ezihlukahlukene kokubili ngaphakathi kweNdiya nasemhlabeni jikelele.
I-CEO kaLoyyal, u-Ashish Kumar Singh, uzwakalise ukujabula kwakhe ngokubambisana, kanti i-CEO ye-Easyrewardz, uSoumya Chatterjee, uphawule ukuthi lokhu kuzojulisa ubukhona babo emkhakheni we-BFSI futhi kuvule amathuba amasha esifundeni se-GCC, ukudala izinhlelo zokuthembeka ezenziwe ngezifiso kumabhizinisi.