Ngemuva kokuwa FTX, Coinbase waba omunye wokuqala US cryptocurrency Ukuhwebelana ukubuyela ukuxhaswa ezemidlalo. Ngo-Okthoba, Coinbase wamemezela ukubambisana Canadian Football League, NBA sika Golden State Warriors, futhi Nike Melbourne Marathon.
Ngaphambilini, i-FTX yabambisana nama-Warriors ngokudala ama-NFT nokuqondisa i-Bitcoin ezinhlanganweni zosizo. Manje, Coinbase ukugcwalisa le niche, kuhloswe, ngamazwi Warriors 'Chief Commercial Officer Mike Kitts, "ukwakha base fan usebenzisa ubuchwepheshe blockchain".