Plastichero enters the Middle East market with a blockchain platform and PTH tokens to combat plastic waste under the leadership of Bruce Zhong 🌍

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Plastichero, an environmental firm using blockchain to manage plastic waste, is expanding into the Middle East. Starting November 1, 2024, Bruce Zhong, a regional expert, will become the new chairman.

Plastichero plans to leverage Zhong's expertise in the UAE and GCC to strengthen its position. His strategic insights will help the company achieve its regional goals.

The company has introduced a blockchain platform with artificial intelligence features, enabling users to earn PTH tokens as rewards for recycling plastic. This supports the Middle Eastern countries' ESG goals and promotes sustainable development.

This material was prepared by Khachatur Davtyan, developed and translated by artificial intelligence.

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