Coinbase has become the official crypto partner of the Canadian Football League (CFL) and the 111th Grey Cup, making it the first crypto partner of the league. The company will sponsor the opening coin toss before the championship in Vancouver on November 17.
Canada is Coinbase’s second-largest crypto market in terms of awareness, with approximately 5 million people owning cryptocurrency. This presents significant growth potential for the company.
"CFL is one of Canada’s most respected sports communities, and we’re excited to work with them," noted Lucas Matheson, CEO of Coinbase Canada. The aim of the partnership is to enhance Canadians' interest in cryptocurrencies and broaden their participation in the digital economy.
In addition, Coinbase is giving a $25 Bitcoin bonus to each CFL fan after their first transaction on the Coinbase app or website.