The World Liberty Financial (WLFI) project, supported by Donald Trump and his family, announced the start of token sales on October 15, just three weeks before the presidential election in which Donald Trump is the Republican candidate. The sale will be open to anyone who has qualified through the project’s whitelist, as announced on the project’s official social media account.
The World Liberty Financial project is led by Zachary Falkman and Chase Harrow, who previously worked on the Dough Finance DeFi platform, which was hacked in July, resulting in the theft of $2 million in crypto assets.
Members of the Trump family, including Donald Trump himself, are actively supporting this project on social media. Donald Trump has been named the “Chief Crypto Advocate,” while his sons Eric Trump and Donald Trump Jr. serve as “Web3 Ambassadors,” and his youngest son Barron Trump has been designated as the “DeFi Visionary.”
According to the project’s roadmap, WLFI plans to raise $300 million through the sale of tokens, valuing the company at $1.5 billion. The new WLFI token will serve as a governance token for the protocol, giving users voting rights on the project’s development issues. The project plans to launch on the Aave v3 platform on Ethereum to provide liquidity for assets such as Ether (ETH), wrapped Bitcoin (wBTC), stablecoins, and other digital assets.