Ubisoft has faced a class-action lawsuit filed by two players from the United States. The case involves the alleged illegal sharing of users' personal data with Meta.
On October 3, two players, Trevor Lakes and Alex Rajub, filed a lawsuit in the Northern District of California on behalf of themselves and other affected individuals. According to their statement, Ubisoft shared personal information of users who purchased games through the Ubisoft Store or were subscribers to Ubisoft Plus with Meta, using the Meta Pixel tracker. This tracker collected user data and then transmitted it to Meta.
The lawsuit claims that the Pixel tracker was installed on Ubisoft's website without notifying users and without their consent to share the data. According to the U.S. Video Privacy Protection Act of 2013, companies can only share users' personal data with their consent.
The plaintiffs are seeking compensation for the violation of privacy and suggest that the court may require Ubisoft to remove the tracker or add a notification on the website regarding data transmission. Ubisoft has not yet commented on the situation.
